Tuesday 3 January 2012

Advert Research - Foals Poster.


Below is a Poster that was used by the band; Foals, in order to promote a concert. The poster uses a simple layout and structure. A basic image has been used and the title of the band, supporting acts and concert data have been printed on top of this image. White text has been used, which stands out from the black background upon which it is placed. This presumably draws the attention of the audience towards the poster. In my opinion, what makes this poster unique is that the location of the concert is not clear to the reader at all. In fact this is printed at the very bottom of the poster in a much less obvious and subtle font than the other text regarding the artists. I believe that this has been done so that the audience end up examining the poster for a longer period of time, therefore it is more likely that they are taking in the information that it presents to them. 

The style of the font featured in this poster is very commonly used in other media used by artists from the same genre. Therefore it may prove to be beneficial if we are to use this style in one of our media platforms within the digital pack. This could potentially mean that the audience will recognise the style and associate the artist with the Indie genre, hopefully leading to them choosing to listen to the artists music.


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