Here is the front of a CD Sleeve/Cover, used by The Cads when releasing their EP; Spark Up In Style. As we can see, the design is very simple using just 3 different colours. It is also rather obvious that the design has been drawn free-hand, and is some what a piece of art rather than a heavily edited photo. This fits the forms and conventions of the Indie genre. Many other bands have followed this style including Foals, whose one of many EP CD Sleeves can be seen below The Cads'. This style is something that could be considered when we begin to design our digital pack.
In addition to this, the shapes used in the design of The Cads CD sleeve are predominantly triangles. Triangles are often associated with the Indie genre and the Hipster Scene. This could of been intentionally included within the design of the sleeve, contributing to the image of the band and allowing more of their Target Audience to identify themselves and make links with the band. It is also noticeable that the title of the EP has been spelt without any capital letters upon the front of the sleeve. In my opinion, it is highly likely that this has been done as the band may believe it goes against the 'normal', and will give a unique stance. As The Cads are an unsigned band, it will be within their interest to draw as much attention to themselves as a band and also towards their products as possible. Therefore this may further explain their choice in design as it does not explain or give any hints towards their style and genre of music, besides subtle features such as the previously mentioned iconic Indie triangles. By doing so, more people are likely to listen to their EP as they wont have disregarded them musically after they have seen their CD sleeve, if they usually do not listen to bands from the Indie Genre. This expands their potential audience.
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