Props List.

- Inflatable Chair
- Guitar
- Guitar Plectrum and Capo
- Costume

Advert Designs.

Here are three poster designs that have been created with the purpose of promoting the artist and his song; 'The Aquatic Escape'. The research that has taken place prior to these designs has held great influence upon the following posters and their individual attributes. One noticeable similarity is the use of white text throughout all designs. This was chosen due to it also being used in other promotional material from artists of the same genre. Therefore, fitting the forms and conventions of this genre. An example of this is an album sleeve used by Two Door Cinema Club, which is also shown below. We have chosen to include the date of the proposed 'release' on 2 of the posters. After completing a vast amount of audience feedback we decided to begin narrowing our final decision down to just 2 posters, which were number 1 and 2. The audience frequently referred to the fact that poster number 3 did not include a release date. This contributed greatly to our final decision. 


It was also decided to use a specific filter effect upon all of the posters, due to this linking with the music video, as a very similar filter was also used on this. By connecting both platforms of media, the audience can relate the advertisement with the product. The filter is also common of music videos and general styling of other media associated with the music genre of Indie. Therefore, the poster is once again fitting the forms and conventions of the genre.

Final Poster Design. 

Poster 2.

Poster 3.

Tour Door Cinema Club's Album Sleeve. 

Font Research.

Below, is an image that shows 4 of the fonts researched prior to beginning the designs for the ancillary texts. It was decided to disregard Font number 1 due to the style being too far fetched from the forms and conventions of the indie genre. This font also holds connotations of american football culture and would provide an undesired effect towards the products. In contrast, it was decided that the second font was more appropriate. As a group we felt that this font was similar to fonts used within real media products. After disscussion, font 2 and 4 were selected to be used as inspiration for our final font. I personally felt that the two fonts are both stereotypical of the indie genre and are similar to the real media products which have been examined. Font 3 will also be disregarded, as i feel that this font is childish in style and is not appropriate considering our target audience.

Advert Research. Ghostpoet Poster.

Here is a poster advertising a concert by Ghostpoet who is an artist also from the Indie music genre. The most obvious thing about this poster is it's similarity to James Blake's poster in terms of the filter effects used upon the image of the artist. A clear blurring effect has once again been used. As we are looking to design media that fits the forms and conventions of genre, it may be appropriate for us to also use this effect. Once again we see a very basic and minimalist approach used when it comes to the overall design and layout of the poster. The font used here varies a lot from line to line, in fact more than 5 different fonts are used in total on the poster. It may be that this is something we can carry over to our initial designs.

Advert Research. - James Blake Poster.

Below is a poster used by the artist James Blake to advertise two of his concerts. The posters information regarding such events is based around the outside of an imaged showing the artist. The image has been heavily edited, including a blur effect and what appears to be a grainy, old-film filter effect. Once again, white font is used on a black background increasing the idea that this style fits the forms and conventions of the genre. The poster also features a simple border, which could be seen to focus the view of the audience or receiver. This could be taken into account when designing the poster for our digital pack. A website address has been used at the bottom of the poster, giving the audience a cross-media link which allows them to continue their encounter with the artist and possibly purchase tickets to the concert if desired.

Advert Research - Foals Poster.

Below is a Poster that was used by the band; Foals, in order to promote a concert. The poster uses a simple layout and structure. A basic image has been used and the title of the band, supporting acts and concert data have been printed on top of this image. White text has been used, which stands out from the black background upon which it is placed. This presumably draws the attention of the audience towards the poster. In my opinion, what makes this poster unique is that the location of the concert is not clear to the reader at all. In fact this is printed at the very bottom of the poster in a much less obvious and subtle font than the other text regarding the artists. I believe that this has been done so that the audience end up examining the poster for a longer period of time, therefore it is more likely that they are taking in the information that it presents to them. 

The style of the font featured in this poster is very commonly used in other media used by artists from the same genre. Therefore it may prove to be beneficial if we are to use this style in one of our media platforms within the digital pack. This could potentially mean that the audience will recognise the style and associate the artist with the Indie genre, hopefully leading to them choosing to listen to the artists music.

Reasons for choosing the Locations.

Sea - This location was chosen to be used for the last scene as it fits and correlates with the meaning and reasoning behind the song, climate change. As the artist enters the sea, the audience will supposedly be lead to believe that this his death. Therefore fitting with the lyrics; "When the salt water fills our lungs, I'll be there to drown with you". A link can also be distinguished between this location choice and the song title 'The Aquatic Escape'.


River - This location was chosen for use because of a number of reasons:


1) Graffiti upon the wall, with a marine theme and style of imagery allowing for yet another link to the title and theme of the song.


2) Once again, the Graffiti aided the decision to use this location as it fits in with lifestyle of the stereotypical listener and target audience. This meaning that the audience can relate to the song and video in another way.


3) River in the background is another source of water. Link to climate change once again.


Subway - I feel that this shot is a metaphor of the artist entering the journey that takes place during the video. A source of light towards the end of the tunnel makes it seem as if the artist disappears, and begins this journey.