The video opens with an extreme close up shot of the artist’s shoes, following by some of his tattoos on his forearm. This focus on the artist, and star image are both forms and conventions of hip-hop music videos. However, the lyrics to the song are very different, and somewhat humble compared to the nature of the video, thus far. Extreme close up shots are used throughout the video to show many different props. These include the pay-phone that the artist appears to speak into for a period of time at the start of the video. This is quite ironic, because in a lot of hip-hop videos the artists show-off expensive gadgets such as mobile phones.
Alcohol is quite often used in many commercial hip-hop music videos. However usually the artist chooses to use Champagne, expensive spirits or another such beverage. In this video however, Pane has chosen to use a beer. This is once again going against the forms and conventions of hip-hop music videos. The location chosen to film this video is also rather peculiar. For the majority of the video Pane appears to be standing outside a Taxi/Cab office. Hip-Hop artists often choose to use luxury vehicles in their videos.
During the video, a huge variety of camera shots and camera-angles are shown. A dolly-shot is used when the artist is walking, this shot is taken from behind the artist. An example of this shot can be seen at; 1.14. A Tilt-Shot is used at 1.20 on a skeleton wearing sunglasses and a woman within the video. This enables the director to show the females clothes in full. Attractive women often feature in Hip-Hop music videos, not wearing many clothes. Instead in this video, the woman appears to be well dressed.
Returning to the use of vehicles within the video, Pane is shown riding a moped, with learner plates attached. This is in complete and utter contrast to the previously mentioned luxury cars often shown in other hip-hop music videos. I believe that it is a statement from the artist, that he is proud not to be associated with that kind of culture. Various editing techniques are shown throughout, including obvious and clear cuts between different shots of Pane, whilst he is performing his song on the street. It is also clear that the director has ensured the continuity of the video, this is sometimes known as analytical editing.
No comments:
Post a Comment