Risk Assessment.

Hazard:

What could cause harm? Crossing roads or using roads whilst filming.

What is the likelihood of this happening? Very unlikely.

Who or what would be harmed? The person being filmed or film crew.

How much harm? Possibly severe harm.

Applying the following priorities, how will this risk be managed?

(1)   Eliminate. (2) Reduce or substitute. (3) Isolate. (4) Control. (5) Personal protective equipment

Hazard:

What could cause harm? When filming in locations the pose risk, such as the coast or seaside.

What is the likelihood of this happening? Unlikely.

Who or what would be harmed? The person being filmed.

How much harm? Not a lot.

Applying the following priorities, how will this risk be managed?

(1)   Eliminate. (2) Reduce or substitute. (3) Isolate. (4) Control. (5) Personal protective equipment

Hazard:

What could cause harm? When filming near a source of water, such as a river. If the artist falls into it, they could potentially drown.

What is the likelihood of this happening? Very Unlikely.

Who or what would be harmed? The Artist/Actor.

How much harm? Severe.

Applying the following priorities, how will this risk be managed?

(1)   Eliminate. (2) Reduce or substitute. (3) Isolate. (4) Control. (5) Personal protective equipment

Costume.

This is a picture showing what clothing our artist/actor shall be wearing for the music video. We have chosen these items of clothing as we believe that they are true to the style of a stereotypical teenager.

Production Schedule.

Date:	Location:	Shots:	Props needed:
September 30	Chantry park	Middle of song, chorus shots – passers by walking/biking	Guitar, plectrum, chair
October 2	Graffiti wall/skate park	Chorus -	Guitar, plectrum, chair
October 5	Bridge/river	Wildlife shots (ducks/swans), water, playing on bridge – people passing	Guitar, plectrum, chair
October 7	Westerfield train station	Train-shots	Guitar, plectrum, chair
October 12	Felixstowe - beach	Outro shots – build up at end of song	Guitar, plectrum, chair
October 19	UCS + surrounding area	Lift shots (beginning and end) and bus station intro	Guitar, plectrum, chair

Audience Feedback.

Upon presenting our pitch to an appropriate audience consisting of a mixture of 17-18 years olds, we recieved very positive feedback. This feedback occured after posing a number of questions, including:

1)      What kind of atmosphere does this idea create?
When asked this question, the audience responded with; “Querky”, “Peaceful”, “Fluid” and one audience member added: “It would be empathetic with the character, and people will be able to relate”.
 

2)      We are aiming to make our video both simple and effective. Do you think that it could be more technical? If so, how?
When asked this question, all of our audience responded with the answer of ‘no’. As a collective, they decided that the proposed idea already consists of enough technicality to suffice.
 

3)      Do you think that the video will be successful?
Once again , the audience decided on a group answer; “Yes”.

4)      Do you think that the video should be more of a narrative, or remain as an interpretative piece?
In response to the question, the feedback suggested that the audience was happy with the fact that video can be interpreted in different ways by everyone. One audience member said, “Keep the idea, it already has a possible narrative and because it could tell a story to different people.”
 

5)      If you could change one thing, what would it be?
We received some quite detailed feedback for this question, which was, “Maybe introduce a second narrative to compliment first one, for example another character could be introduced who could inflate the chair.” However, most of the audience said they wouldn’t change it at all.

6: Do you think more characters should be involved?
The majority of the audience agreed that the notion of just having one character was a good     idea, and a small portion said that we could possibly introduce more characters to hold the audiences interest.

We have decided to take all this audience feedback into account and revise our original ideas and planning to suit the audiences preferences, for example we may introduce another character and additional narrative to crossover with the original idea. However, the original basis of the idea and main focus points of the video will remain.

Research Task - Music Video Analysis 4.

The video begins with a close up of a females face.  The focus then changes due to a cut. A masked scarecrow is then revealed. This in itself is very unique and abstract. The female then goes on to follow the abstract scarecrow type figure through a number of back-alleys. This is very fitting to the songs title of ‘Follow’, and could almost be seen as narrative. Throughout all of the scenes, the technique of stop-motion is used.  Along this set path, a number of other abstract objects and people are introduced. Including an elderly man, having tea. Facial features such as lip colour often change as a result of stop motion on the females face. This technique is also used in order to change the colour of the elderly mans socks, as well as various items of clothing on the scarecrow type figure.  An additional elderly man is then shown dancing whilst both his shorts and sunglasses change colour due to the stop motion effect.

There are very few narrative elements to this video, however the content strictly follows the song title of ‘follow’. I believe that the video lacks in narrative due to the nature of the song itself. The video challenges various forms and conventions, due to its unique and mysterious content. I.e. the elderly man drinking tea and a masked scarecrow. The relationship between sound and image is pretty simple. The up beat tempo and pace of the song matches the pace and tempo of the video.

During this video it is clear that the director has intended to use many different techniques of editing. An Eye-Line Matching shot is used at 0.40. By incorporating this into the video, the audience see the scarecrow from the artists point of view.

Continuity editing also features heavily in this music video and gives the video a sense of time. Moving onto the mise-en scene featured, there are loads of different costumes and props being used in order to create this video. The use of colour being one of the most obvious features of mise-en scene within the video. Vibrant and constantly changing colours are used in the video as a result of the stop-motion effect. The effects of artificial lighting can be seen at 2.01. Due to the lighting, only the actors mouths can be seen along with the actor in the middles chest. I believe that this focuses on the particular actor and draw attention to the clothes he is wearing. This particular actor is also a musician in Crystal Fighters. Therefore I believe this is why the focus has be directed upon him.

It is possible that the two elderly men featured in this video are features of Iconography. I believe that this could be case as they both evoke a feeling or atmosphere of difference between the two individuals. One man appears to be conforming to the stereotype of an elderly person by drinking tea whilst reading a book. On the other hand, the other elderly man is exercising whilst wearing sunglasses.

Camera movement does not feature much at all within this video, instead the camera appears to be mounted still at all times. In contrast are the variety of camera shots used. Extreme close ups enable the focus to be directed upon the artist. An example of this can be seen at 1.32.